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Audi Q7 vs BMW X5 vs Land Rover Discovery

Published on Jun 5th, 2007, 16 Comments

Land Rover Discovery 5 Audi Q7 vs BMW X5 vs Land Rover Discovery

The original BMW X5 made quite a splash when it hit SA showrooms in 2000. It wasnt the worlds first upmarket 4×4 the Range Rover preceded it by nearly 30 years but its arrival, more than that of any other model, helped to kick-start the surge in popularity for full-size SUVs.

The X5s blend of sexyness, sporting attitude, BMW quality and class-leading road manners made it the first choice for more than 50,000 South African buyers.

Environmental concerns mean the SUV sector is less fashionable now than it was eight years ago, but that hasn’t stopped BMW predicting great things for its second-generation X5. The larger newcomer is cleaner and more efficient than its predecessor, has revised front suspension to improve dynamics and, perhaps most importantly, now offers family buyers the option of seven seats. However, the premium 4×4 market is flooded with talented machinery such as the Audi Q7. The manufacturer took its time to jump on the SUV bandwagon, but its seven-seat offering aims to be all things to all men, combining space, comfort and quality with real driver appeal. Yet its unlikely the Germans will have everything their own way in this test. Our current class champion is the Land Rover Discovery. It makes no pretence at being sporty, but its sheer versatility has won it a legion of fans.

The original X5 surfed the SUV wave when the market boomed, and sold in huge numbers as a result. The second-generation model won’t have such an easy ride. Its still a fine car, though. Its increased practicality is welcome and it drives with the same verve and agility as its predecessor.

Factor in the superb straight-six diesel, and the X5 has the Q7 well beaten. The Audi tries to be all things to all owners, and falls between two stools as a result; its neither as crisp to drive as the BMW, nor as versatile as the Discovery.

Ultimately, the Land Rover is a very different car to the BMW, so the choice here boils down to your own personal priorities the X5 is for keen drivers with an eye on image, while the Discovery is for those who value comfort and convenience above all. Our pick is still the Discovery for it’s legend off road history which over powers the Audi and BMW offerings designed for on road activities.



The trend now is the bigger, the better. Saw the nu X5 and compared to the Q 7 it dont look like much, so more than anything else most people who will buy them will be brand loyalists. The first edition didnt have much competizion, hence it sold so many units (my opinion). Agree with the fact that the game has been steped and and people have a wide choice of SUV’s. The Disco 3 is more of an off roader than the rest, the Q7 being the new king of bling considering the numbers on the road. I reserve mi judgement on the Q7 styling, luks more like a pumped Avant.

June 6, 2007 3:31 pm Reply


Hi guys, I believe the X5 is a sexy looking vehicle, but it’s more for the City boys, as well as I think the Q7 is a City vehicle, the Land Rover is well known for being a 4X4, it has been for years! They all have their pro’s & con’s.

June 6, 2007 4:17 pm Reply


I read a review about this Audi a while back, and I was/still am stunned at its sleekness.

June 10, 2007 3:24 am Reply


i drove in a Q7, it is a fantastic car…

July 9, 2007 1:02 pm Reply


Thumbz up 4 th’ Discov.. braaz !!!

November 14, 2007 2:52 pm Reply


I also go 4 th’ Disco. 3, it’s “the best” SUV on the road. Thumbz up 4it.

November 14, 2007 3:04 pm Reply

Aylan E.

bmw is der beste fahrzeug der welt…

February 19, 2008 10:02 pm Reply

n sabela

bmw x5 is king

March 14, 2008 10:23 am Reply

Mlaba M

B……..mw hw to appreciate dis art is very difficult ……it remains the trendsetter in it caegory.Whoooooooo i.m loving it.

April 16, 2008 4:36 pm Reply

Ozie Sokanyile


April 21, 2008 12:59 pm Reply


ego paidia exo odigisei kai to kainourios to X5 kai to Q7 kai exo na po oti to Q7 einai polu kalitero sto dromo apo to X5 kai einai kai pio poluteles…..

May 2, 2008 2:43 pm Reply


people who look at bmw & q7 can’t afford disco and the range rover and they also don’t know is landrover is a life style

July 23, 2008 4:29 pm Reply


Just bought a new spec disco!!! it was the best!! I decided this after driving all of the above, as well as the prado and ML. Prado was the worst, its a real ‘POS,’ the disco however, with its air suspension goes completely unrivaled. Any X5, Q7 or ML owner can’t say anything about ride comfort on-road when a disco 3 is involved. Previous car was an ML, and even though this was fantastic, the disco makes it seem like a lada niva!! On road comfort and off-road performance combined like this is what makes me willing to pay to pay R600K for a 4×4.

September 11, 2008 10:06 pm Reply

Sello Ringane

There are somethings you can’t compare because even though the cars are in same class if i may say,BUT each of them caters for a very specific market of individuals and frankly I believe that the TimesFive X5 does it for me the Land Rover is quick to loose value and the Q7 is like an A3 on steroids which is a good thing but lets all keep an open mind.

October 25, 2008 3:31 pm Reply


was this picture tacken at buckelberry ford in newbury ?

the audi has it for me due to its reliability !

November 11, 2008 2:02 pm Reply


DIscovery is the best 4X4X far. own one great on and off road.Q7 is like an A3 on steroids (I agree) 7 seater but the two guys at the back seats will be canned,no space at all for the two back seats.

February 20, 2009 11:14 am Reply