With one month to spare, Audi announced that 2011 is already a record-setting year in the U.S., surpassing its 2010 record by the end of November. Audi has already sold 104,906 vehicles through November 30, better than the 101,629 units sold in all of of 2010. With December sales expected to be strong for Christmas, the sales should create an even greater gap between the 2010 sales records and the current mark.
Audi Certified pre-owned sales also set an annual record, beating the mark set in 2008. The official Audi Press release reported that Audi CPO sales through the end of the Thanksgiving weekend totaled 33,102 vehicles, up 32% from a year earlier.
Johan de Nysschen, President, Audi of America commented that ”The Audi momentum story began a few years ago with the restructuring of our U.S. business model and the steady arrival of exciting new models that have captured the imagination of the American premium car customer. Through precarious economic conditions, we have held fast to this plan along with our dealers who have devoted record levels of investments in their franchises.”