Russian automobile manufacturer LADA has joined forces with F1 team Renault for the 2010 season and the entire Renault unit which includes its 2010 F1 car will be endorsing the Lada logo. The logo will appear on the monocoque sides of the R30 Renault F1 car as well as the team uniform.
It is no hidden fact that Lada owns a major share in the F1 Renault unit and even Russian PM Vladimir Putin has announced that Lada will sponsor the Renault F1 team in 2010 and even the financial participation in the project could increase later on. It seems fitting for Renault F1 unit to embrace the Lada branding for that at least gives the French automaker a chance to exist in the F1 arena.
