Celebrating the “This or That” commercial, Kia has announced its plans to introduce the new Soul Edition. Dubbed as the Soul Hamster Edition, the variant features a rear spoiler and 18-inch alloy wheels.

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Mazda has unveiled the Shinari, a new four-door coupe concept, at a private press event held in Milan. The car indicates the future design direction for the Japanese brand. “Kodo”, Japanese for soul of motion, is the nickname that Mazda has given the new design language.

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The Kia Soul concept car was launched at the Geneva Motor Show and latest reports show that a production model is in the pipeline just in time to be displayed at this year’s Paris Motor Show.

Above: Kia Soul concept car

The concept came in three models namely the Soul Diva, Soul Searcher and Soul Burner. The Soul Diva is for the young at heart who is fashion conscious hence the black, white and gold leather and…wait for it….glitter interior, not to mention “pony-hide” carpets. As for the Soul Searcher, it is the more tranquil of the three aiming at an inner peace with its leather finished bonnet and a tinge of leather in every other part of the car. And oh yes, lets not forget about the “bad-boy” the Soul Burn with its dragon tattoos on the bonnet and sports seats. The production car is said to retain some of the features that made it popular at the Geneva motor show. Lets hope no “pony-hide” will be included in the production model. (more…)