Hyundai has officially announced that when the 2011 Equus gets to dealerships in December, customers will have to pay upwards of $58,000 (€41,980). This means that the Equus costs $15,000 (€10,860) more than the Genesis 4.6, but the car still manages to be more affordable than rivals like the Lexus LS 460L ($70,925), BMW 750Li ($86,400) and Mercedes S550 ($91,600).
