If there is one way to ensure you get the most out of your marketing budget, it is to have a competition involved somewhere, somehow. And that is exactly what Porsche did for their new Panamera.
In an effort to produce a sleek, beautiful and highly creative advertisement, Porsche invited ten filmmakers to produce a short film for the Panamera that would serve as its commercial.
The tagline read: “Thrilling Contradictions”, which meant these ten filmmakers had to come up with a film that revolves around breathtaking contradictions. (more…)
Mercedes-Benz is undoubtedly one of the world’s leading car manufacturers. Not only do they make exceptional quality cars, but they also sell a lot of these high quality cars. And, of course, in order to sell so many, they would need to produce many.
2013 seemed to have been somewhat of a Golden Year for the German car company. According to them, 2013 saw Mercedes-Benz breaking their all-time record by manufacturing a whopping 1.49 million cars in 2013. That is definitely not a number to joke about.
While their not sure yet as to the amount of cars actually sold, a spokesperson for Mercedes said that they expect it to be upwards of 1.4 million. (more…)
Well this is one way to sell your old, used car. And while still entertaining everyone, even the car manufacturer that made the car!
A filmmaker from Florida, Luke Aker produce this pure gold advertisement under his production company, Ikonik Productions. The ad is parody on new age car advertisements that accentuate every little feature of the car, in the most dramatic and epic way possible. (more…)
Willie Nel is a well seasoned drag racer. According to him, he has been racing for more than 30 years – and you can bet your bottom dollar that 30 years of experience will definitely make you somewhat of an expert when it comes to drag racing.
Willie has been racing the same, 1973 Chev Can-Am since 1977, and, of course, beams like a proud father when talking about his car. (more…)
2013 is almost at it’s end, and it’s time to reflect. In the automotive industry, that means its getting closer and closer to the time of choosing the various ‘Car of the Year’ champions.
The European Car of the Year awards are exclusively for automobile manufacturers that are based in, you guessed it, Europe.
However, what makes this award slightly different than it’s American counterpart or the World and Performance Car of the Years awards, is that the Europeans tend to focus more on efficiency rather than flash. Although – most of the worlds leading super car manufacturers hail from Europe… (more…)
Miami’s annual Art Basel event was held last week, and, instead of only featuring some of the most up-and-coming modern artists and their groundbreaking work – its also showcased the work of Alexander Mijares, and the pinnacle of his collection sure got our attention.
Proclaimed as ‘the highlight of his collection’, Mijares showcased this beautiful, unique and (very) striking hand-painted Lamborghini Gallardo. (more…)
Well if this isn’t an indication that the world is becoming more and more digitalized, then I don’t what is.
The New Port Beach Lamborghini dealership in California has just announced that they have sold their first car – a used Tesla Model S – to a customer who paid for the car using Bitcoins. (more…)
We all know AMG as Mercedes-Benz’s in house performance tuner. What many of us don’t know, however, is how AMG got started.
Finally AMG (along with Mercedes) has released a short, 10-minute documentary on the upbringing of AMG and how the German company got absorbed into Mercedes-Benz.
The documentary reveals many interesting facts, for instance; what AMG actually stands for. (more…)