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Mazda’s Clever Marketing – Fastest Convertible in the World

Published by on Jun 11th, 2013, No Comments

worlds-fastest-convertible

Mazda has launched a new marketing video that promotes their MX-5 Miata convertible.

In recent days, the video has gone viral and exploded all around the internet.

The premise of the video, is that Mazda’s MX-5 Miata convertible is the fastest convertible in the world – an impressive feat if you consider that the video features the MX-5 Miata competing in a drag race against world renowned, prestigious convertibles: The Lamborghini Gallardo, Chevrolet Corvette Grand Sport, a Ford Mustang V6 and a Porsche 911 Carrera.

There is a little twist to this tale, however – and that makes this a great marketing video.

Check out the video below to find out exactly how the Mazda MX-5 Miata beats it’s stiff competition:

 

Source: Automotive News

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