The Hyundai Sonata will be introducing its first-ever hybrid model shortly to its major showrooms and the campaign for this is supposed to kick start on Hyundai Sun Bowl Broadcast on December 31 on CBS.
The first ad is titled ‘Anachronistic City’. The 30 second ad conveys that Sonata is not like the conventional hybrid vehicles. The ad attempts to acknowledge the appealing package of the vehicle which has incorporated much advanced sophisticated technology.
The ad showcases a variety of early generation devices in order to display their innovativeness regardless of time. It makes a point about how all technology evolves. Altogether eight ads make the whole campaign strategy.
The all-new Sonata was the first mid-size car to receive a five-star crash test rating under National Highway Traffic Safety Administration’s new, more stringent 2011 system.
It also received Insurance Institute for Highway Safety Top Safety Pick honor. Above all The 2011 Hyundai Sonata lineup is a finalist for 2011 North American Car of the Year.
The very well-equipped Sonata Hybrid comes at $25,795, and the incredibly well-equipped, tech-feature-packed Premium version will be available for $30,795.