As far as we remember, watchmaker TAG Heuer has never before been associated with an electric sports car company like Tesla. TAG Heuer has been closely associated with top-notch racing teams in the past but it now understands that even the performance seeking drivers need to ride on green wheels, which is why TAG Heuer has joined hands to build a one-off Tesla roadster. Currently on display at the ongoing 80th Geneva Motor Show, this electric roadster will feature a centre console hosting TAG Heuer’s latest concept watch that is to be separately revealed in a star-studded party at Baselworld 2010. Other Heuer influences in the car will include a TAG Heuer Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch.

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