Toyota has finally decided to mass produced its first European C-Segment hybrid variant in the UK. It will be the highly popular Auris that will shun the conventional engine for a greener one and this would happen at a manufacturing plant in Burnaston, in the county of Derbyshire, UK. The production of the car will begin in the middle of 2010 and it will be a full hybrid variant with a lot of UK content.
Toyota is keen to make full hybrids accessible to a larger segment and this development will help foster that approach. The non-hybrid version of the Auris (replaced Corolla) has hit the 370,000 units mark since 2007 and Toyota hopes for a similar achievement once the greener cars start rolling.