HUMMER USA takes customisation one step further with the “HUMMER Colour Customization Campaign”. This campaign allows HUMMER buyers, especially women, to customize their HUMMER H3 to match their personality and attitude. With an option of ten spectacular custom colours including ‘tough cookie lilac’ and ‘side kick pink’, women can make their vehicles distinctive.
The unique exterior colour can also be carried onto the inside, with colour coded bucket seats and centre console to really make the custom H3 stand out. “When I first chose to change my car, I told my husband I wanted a pink HUMMER. Two weeks later I was the owner of this beautiful lilac model and I can’t stop flaunting it,” said Jane McMorrow.
An H3 with a custom colour paintjob is sure to attract attention and envious stares from onlookers but it’s not just about being flashy. Having just the right shade of colour makes the vehicle a valuable personal belonging and reflects on the owner’s colourful outlook of life. That’s why HUMMER gives women the option of mixing various available shades to come up with a totally new and unique shade.
Johnny Amiuoni, Marketing Manager for HUMMER at GM Middle East believes the campaign gives women freedom and power to create an H3 that reflects their uniqueness and beauty. South African HUMMERs come in a variety of colours and specification levels.